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The Client Touch

The official blog of Touching Clients.

Orchestrating Effective Phone Campaigns

Published on October 4, 2011 by kwoodcock

We are big fans of warming up an audience before initiating a Phone Campaign. There are a number of ways to get the wheels turning and I will name a few; however the main goal of this post will be to review phone practices that help promote positive results.

follow up calls prospect calling

To warm up your audience what savvy marketers like to call “providing air cover” and no we do not have to call in the F-22’s.

  • A Strategic Mail Parcel (a “one off” that is guaranteed to get opened & remembered)
  • Drip Mail Campaign (generic but consistent mail campaign – postcards, brochures, etc…)
  • Radio Advertisements
  • TV Commercials (with the advent of spotlight marketing pricing has become more reasonable)
  • Banner Advertisements on the internet

 

Point to ponder… give the prospect a reference point for your call in hopes of generating rapport.

“Oh yeah your those guys” – music to a telemarketers ears.

Let the dialogue begin!

We always train our Virtual Administrators to win over a prospect first by being likable, let’s face it if someone does not like you the chances of them purchasing or attending an event you are promoting has just dropped to next to nothing.

How to be more likeable on the phone?

  • Stand Up
  • Have a mirror in front of you and be smiling – Yes you can feel a smile through the phone
  • Do not be “salesy” believe in what you are doing and provide valid reasons as to why your event or product makes a difference
  • Listen to your prospect and have rebuttals for common reasons not to attend or purchase in front of you but relate them so they are authentic to the prospect on the line.

 

Next steps….pick up the phone, breathe, dial and smile!

We hope you find our tips profitable!

Comments

23 Responses to “Orchestrating Effective Phone Campaigns”

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Leave a Reply

Awesome, thanks for sharing this.

kwoodcock says:

Hello

Thank you so much, I am glad you find my blog helpful!

Nelle says:

Kudos! What a neat way of tnhiking about it.

Thanks for the information, I never thought about that!

Zariel says:

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win free says:

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kwoodcock says:

Hello

I am glad you like our blog. On this landing page is a button to subscibe to our Blog VIA RSS:

http://feeds.feedburner.com/TouchingClientsBlog

Please let me know if you run into any difficulties.

Kevin Woodcock

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kwoodcock says:

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kwoodcock says:

Thanks for the comments and the heads up on the RSS – I will see what is happening.

kwoodcock says:

Thank you we will be posting more frequently