The Client Touch

The official blog of Touching Clients.

Basics For Building a Website That is Reputable For Your Business

Published on March 27, 2017 by April Woodcock


Building a Website

Research has shown that 71% of small businesses have an active website as of 2017 to improve their online presence.(1) Furthermore, it’s been found that 92% of small businesses without an active website intend on creating one by the end of 2018.(1) A professional website is a cornerstone towards helping you attract customers to your business. While social media can be handy for gaining a certain amount of online recognition, your followers need a primary vehicle in which to visit and learn more about your business, products you offer and/or services you provide. Therefore, building a website is invaluable for companies and organizations of any size. If you don’t currently have an active website for your business or non-profit, take a look at our breakdown of where and how you can get started.

Consider the Basics Before You Begin Building a Website:

1. Types of Websites

Before you start building a website, you need to decide the kind of website you want to build. This decision depends on your company goals and what you intend to get out of your site. There are several programs available, but one in particular that we highly recommend is WordPress. This is a great tool that is considered to be “internationally lingual” because people can create a clear and concise website for free. Then, once they have gotten their feet wet with it, they can eventually purchase custom themes for their website as their budget grows. This full Content Management System(CMS) allows authorized users to easily access, program and edit your website through various featured widgets and plugins, such as Askimet. (checks comments and contact form submissions to prevent your site from publishing malicious content)

Building a Website

For businesses whose sole purpose is sales, a more appropriate choice would be an eCommerce platform like Shopify. No design background is required with over 100 professional templates to choose from for your online store, and adding products to your eCommerce site is as easy as 1, 2, 3. You are also allowed to use your own domain name or even purchase one through Shopify.

2. Visual Appeal

As visual creatures, the look of the website is of the utmost importance. Our eyes are instinctively drawn to images and aesthetically pleasing content, because as they say, “A picture is worth a thousand words”. Consider everything from color scheme to design. Remember to include professional images to uphold your brand and accurately illustrate it. If you are providing images of your business, such as your office building or staff headshots, you’ll want to steer clear of quickie smartphone snaps and hire a professional photographer when plausible. Your website’s layout design should incorporate your logo and brand color scheme throughout every page of the site to keep everything neat and uniform.

3. Navigation

Nothing turns people off from websites than one that is hard to navigate around. Don’t clutter your page up so that you cannot find anything, and make sure links are large, noticeable and easy to read. Furthermore, sometimes links can fail, so having a Sitemap at the bottom of the page is a helpful backup. Once you have activated all of your links, be sure to double check periodically to see if they are working properly.

4. Content Marketing and SEO

Traditional marketing practices are mostly considered dinosaurs in this day and age. The approach of providing useful, valuable and informative content consistently, known as Content Marketing, has surely become the go-to strategy for business marketers. Content marketing is a way of attracting customers or clients through updated content posted on your website. Such content can come in the form of a blog, relative news updates or helpful articles that inform visitors about your business.

When producing written content for your site, a major factor to consider during your preparations is Search Engine Optimization(SEO). SEO entails adding appropriate keywords into the text of your web pages that describing what can be found on each page. When strategically placed in articles and image descriptions, these keywords can be recognized by search engines like Google, making it easier for those who are interested in your services or products to find you online. This is another appealing factor of our previously suggested WordPress sites, as the free Yoast plugin can be incorporated into it. Yoast makes it a breeze to optimize every page on your website quickly and efficiently with little-to-no experience required.

Building a Website

5. Videos

Just like the effect images can have, including videos or a slideshow to your website provides that little extra kick. It’s a tool that is known to attract viewers effectively and relay information you wish to share quickly and clearly. The digital age has been notorious for decreasing the average attention span. Those visiting a new website will most likely skim written content and lose interest if there is an overabundance of text. So rather than cluttering your pages with an excess of words (which is often a deterrent to new visitors) a well-done video can paint your business in a professional light, showcase different aspects of your company and let your audience know you are technologically savvy.

6. Correctness

All of your business information MUST be accurate, updated and grammatically correct. Otherwise, you run the risk of losing face value with your potentials. In any published content, double and triple check for any typos, grammatical errors or misleading information. Something as small as an incorrect phone number on even one of your pages could be the difference between losing and closing a sale. Blogs and other articles should also be fact-checked to solidify your company’s validity.

7. Contact Lists

Building a Website

When your website goes live, you’ll want to start building a contact list ASAP. The importance of growing a robust list of contacts for your business cannot be stressed enough. Think of the phrase, “Out of sight, out of mind.” When followers go months without hearing from you, your company gets lost in the mix with all of the other companies contending for your attention and business. Keep increasing your contact numbers by continuing to provide value through consistent newsletters, promotions, etc. You can use your website to build a client base by including a form in which followers can fill out to take advantage of a promotion your running or subscribe to your newsletter. These forms can be directly integrated into your email service provider account. In the form, include fields like the person’s name, email, phone number, and anything else you need to know to provide them with what they are signing up for. But keep in mind, people are less likely to sign up for something that requires a lot of personal information as a prerequisite, so keep these fields to a minimum.

So there you have it! Your fully-functioning website is awaiting your creative hands to start driving more interest to your business.

I hope you found this article helpful towards your efforts, but if you have any additional questions about building a website or ways Touching Clients can assist you in the process, give us a call at (860) 591-9244.



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