Card Etiquette

There are 10 simple rules of business etiquette in remembering your client.
1) Always say thank you in writing - It is never too late to say thanks, however the sooner the better! Writing a simple note of appreciation goes a long way in making your client feel valued and remembered.
2) Personalize the message - Personalizing your greeting shows YOU took the time to remember your client
3) Mind the message - Holiday greetings should be kept more formal while birthday and thank you greetings can be kept short and include funny personalized anecdotes. (Click here for sample verses)
4) Buy quality greeting cards - Using quality greeting implies to your client that they are valued and appreciated.
5) Use colored envelopes that are appropriate for the mailing occasion or season.
6) First class all the way - Always use a first class postage stamp it sends the message that you have taken the time to send the greeting
7) Update your list regularly - tracking address changes helps get your message out in a timely manner.
8) Send out cards on unique events, where it is always appropriate to send cards during the holidays - Greetings sent during unusual occasions stand out. Everyday is a holiday!
(Click here for a listing of unique holidays)
9) Check your spelling - Double check the spelling of your client's name.
10) Be sensitive to Traditions and Beliefs - Keep the card choice to a more generic message to avoid offending anyone.