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Why Should I be Using an Auto-Responder?

The idea of using an “auto-responder” email for your business can seem boring, however, when used correctly it can be a very useful online marketing tool. By setting up a series of auto-responder emails for your business, you can upsell products, repurpose content, and share updated information with your clientele.  Rather than spending countless hours [...]

What is a Keyword?

A ‘Keyword’ is a very specific word, group of words, or phrase that helps your business get found online. When a client or perspective client tries to find your business in a search engine such as Google, keywords are used to narrow down their search. Creating a list of appropriate keywords that fit your specific [...]

Naming Your Photos for Effective SEO Results

Tidy up your SEO results with proper naming conventions Seldom do we put any thought into naming our photographs as we are loading them to our website or social media channels. However, proper naming conventions for your photos can decide whether customers can find you in search engines or not. This is called “Search Engine [...]