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Canva: A Dream for Small Business Design is a free design website that can create one-of-a-kind visual content for your small business. This service can work wonders for the small business owner who needs captivating visuals for their website or social media channels, but may not be Photoshop savvy. 93% of the brain registers visual content before anything else, so you […]

A Marketing Must, but What IS a Campaign?

What is a Campaign? A campaign is simply one, or a number of activities, which you use towards achieving the goals that you lay out for your business. A perfect example of a simple campaign would be a company newsletter that is sent out to your subscribed recipient list every month at the same time. […]

Keep Your Audience’s Attention with Landing Pages

What is a landing page? If you are unfamiliar with landing pages, then you may be surprised to learn that you’ve probably visited one while surfing the web without even knowing it. Landing pages are individual pages created outside of your website that contain a clear ‘Call to Action’ directing traffic to specific products, services […]