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LinkedIn Endorsements: Are They Valuable?

The world has become so focused on digital communication that people use social media to communicate with friends, family members, and to connect with people who have similar interests. Unlike Facebook and Twitter, LinkedIn serves an entirely different purpose as a social networking platform. It is more focused on the professional aspect of networking, and [...]

SlideShare: An Untapped Social Media Gem

Successful businesses know the importance of having a presence across all social media platforms. It is a simple way to reach potential or existing customers or clients, and a way to get known in the community and within your company’s industry. Just participating on a social network’s platform isn’t enough. You have to give your [...]

Six Steps to Setting Up Your Google Plus Page for Business

If your business is not showing up on Google, you are just not showing up. Getting your business on Google+ literally puts your business on the Google map. It helps people find your business, or your type of business, when they use Google. It will help you build your brand awareness online through a consistent [...]

Traditional Marketing vs. Online Marketing: What is the Difference?

Traditional Marketing As recently as the end of the 20th century, businesses used traditional marketing methods that in essence, involved prospecting in every possible way. Traditional prospecting forced companies to look for customers, to convert those customers to their brand, and to make sure that they stayed loyal to the company brand. The two main [...]

Engage Your Audience on Social Media

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Project E: Engage Your Audience on Social Media By now we all know, or at least should be aware, that a successful social media campaign is a multi-faceted undertaking. However, when you consider the elements associated with using a social network—creating an account and posting content—the process of engagement can be exceedingly easy to underestimate. [...]